Uber is introducing a new safety feature that will warn users to look out for cyclists when opening a car door in areas popular with those on bikes.
The riding hailing app said the new tool will use publicly available mapping data alongside an Uber user's journey to send a reminder before they are dropped off near a cycle lane, shared cycle route or other areas commonly used by cyclists.
The reminders will reference the "Dutch Reach technique", which encourages users to open a car door with the hand that is furthest away from the door handle, forcing them to look over their shoulder for oncoming traffic.
The Dutch Reach is taught and used in many other countries, but a recent Cycling UK poll suggests that in the UK only 12% of people are aware of the technique, with those surveyed admitting they thought it was a type of a Dutch beer (22%), a handshake (19%) or a yoga pose (15%).
“Together, we can combine education and technology to increase road safety awareness amongst the millions of people who use the Uber app across the UK.” - Duncan Dollimore, head of campaigns at Cycling UK.